Welcome to the world of Aysha Ruby
Where Fashion Meets Empowerment
About Aysha Ruby
Aysha Ruby is more than a name; she is a visionary force in the global fashion industry, a pioneer of modest fashion in India, and a champion of women’s empowerment. Her journey from being a model and designer to a global icon in fashion entrepreneurship is one of resilience, passion, and unwavering commitment to redefining style for the modern woman.
With a mission to liberate women from the pressures of conformity, Aysha Ruby believes that fashion is a language of self-expression, a reflection of individuality, and an empowering choice rather than a societal expectation. Through her revolutionary brand Reveil – Fashion by Choice, she has transformed modest fashion into a global movement, inspiring women worldwide to embrace their unique identities with confidence and elegance.
Aysha Ruby’s story began in 2001, when she founded her first fashion venture, Mehar Hijab, a brand that catered to women seeking modest yet stylish attire. Recognizing a gap in the market, she revolutionized the industry by designing hijabs and modest wear that were not just culturally aligned but also fashionable, elegant, and empowering.
As the world evolved, so did her vision. Post-COVID, she rebranded her fashion empire into Reveil – Fashion by Choice, a brand that transcended cultural barriers and embraced the globalized, digital-first fashion industry. Today, Reveil is a symbol of empowerment, choice, and modern femininity, making its mark in international markets, from the Middle East to Europe and beyond.
Beyond Fashion – A Mission of Empowerment
For Aysha Ruby, fashion is not just about clothing; it is about self-expression, confidence, and the freedom to choose. She firmly believes that women should be free from societal constraints, making decisions about their appearance and identity on their own terms.
Through her Mariyum Foundation for Empowering Women, named after her mother, Aysha supports women globally in achieving financial independence, career growth, and self-belief. She has mentored countless women in business, fashion, and entrepreneurship, helping them break barriers and become the voices of change.
Her influence extends beyond fashion runways – she is a sought-after motivational speaker, sharing her insights on finding success in niche markets, building a brand with purpose, and believing in one’s vision. Her inspiring journey has been recognized internationally, earning her invitations to prestigious fashion summits, industry panels, and global entrepreneurship forums.
Our Brands
Global Recognition & Achievements
Recognized as India’s First Modest Fashion Designer by the Giles Brooker Academy, New Zealand (2022).
First Indian Modest Fashion Designer Invited to BRICS+ Fashion Summit, Moscow (2023).
Speaker at the Modest Fashion Summit, Malaysia (2023).
Honored by industry leaders for pioneering contemporary modest fashion in India.
Featured in international media as a trendsetter and innovator in fashion and women’s empowerment.
Reveil – Fashion by Choice
The Brand That Changed the Industry
Under Aysha Ruby’s leadership, Reveil has become a beacon of contemporary modest fashion. The brand seamlessly blends tradition with modernity, creating designs that empower women across cultures and geographies.
With a commitment to quality, sustainability, and ethical fashion, Reveil is known for:
In-House Manufacturing
From Yarn to Design: Every product is crafted with precision, ensuring superior quality.
Innovative, Trend-Focused Designs
Merging classic modesty with modern aesthetics.
Customization & Private Labeling
Creating unique collections tailored to different markets.
Sustainability & Ethical Fashion
Upholding eco-friendly production and fair labor practices.
Global Reach
Supplying to retailers, boutiques, and online platforms worldwide.
Aysha Ruby’s commitment to fashion with a purpose has made Reveil more than just a brand—it is a movement that empowers women to embrace their individuality without compromise.
A Mentor, Speaker & Motivator
Beyond fashion, Aysha Ruby is a mentor, speaker, and advocate for women’s growth. She has been invited to global forums, entrepreneurship summits, and women empowerment initiatives, where she shares her insights on:
- How to Build a Purpose-Driven Brand
- Breaking Barriers in the Fashion Industry
- The Role of Modest Fashion in Global Markets
- The Power of Women in Business & Entrepreneurship
- Overcoming Challenges and Turning Passion into Success
Her personal mantra has always been:
“Be Positive – Be Possible”
She believes that positivity fuels possibilities, and through her work, she encourages women to embrace their strengths, believe in their vision, and pursue their dreams fearlessly.
Work With Aysha Ruby
Aysha Ruby collaborates with fashion brands, industry leaders, and entrepreneurs who share her vision of empowering women through fashion. Whether it’s through:
- Strategic Fashion Consulting
- Brand Collaborations & Private Labeling
- Speaking Engagements & Motivational Talks
- Mentorship & Business Coaching
She is always looking for new opportunities to inspire and create a lasting impact on the global fashion industry.